If the foundation doesn’t match your skin or you simply don’t like it, you have up to 14 days to return it for free and get your money back. After completing the online quiz, you’ll receive a perfectly-matched foundation from one of its 50 shades. Their tech team combined hundreds of thousands of data points and information on 700 different skin tone combinations to create the PowerMatch algorithm. “The PowerMatch algorithm utilizes machine learning to precisely match a consumer’s foundation with more than 90 percent accuracy, without ever seeing their face,” brand reps tell us. Launched in 2018, Il Makiage is a New York-based beauty brand that aims to make shopping for products online easier through its PowerMatch quiz.
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